The Quick Version: Socicouples seeking a womanlly developed Siren is actually changing the dating app area with its inclusive attitude, relatable Question during the day, and personalized confidentiality functions. On Siren, it is all about linking great men and women through genuine conversation — perhaps not addictive and meaningless swiping. To that particular end, they’ve produced an enjoyable and protected atmosphere where you can end up being your actual home and try to let passionate chemistry with a match unfold in a natural way — like it could occur in individual.


With regards to sleek interfaces, enjoyable functions, and hand-held forms, matchmaking programs have revolutionized how men and women date. Although it seems much less difficult than in the past to satisfy a person special, the acts of swiping and liking or hating people considering photographs has almost generated matchmaking a game title — and created a disconnect among the folks playing it.

For many who wish mix the genuine convenience of a dating app additionally the sense of hooking up with some one in actuality, absolutely Siren — a unique internet based program that removes the “looking for individuals” model many other online dating apps have actually used.

Owing to their concern throughout the day matching system, Siren creates the context for speaking about interesting subjects (like bucket number products and philosophical questions) and sets individuals through those real and entertaining discussions. Because of this, true characters is generally disclosed naturally — just as they might face-to-face.

To get more throughout the determination behind Siren, the special characteristics, and the women-led team behind the app, we spoke with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People Perspective: Siren is made With everybody in Mind

Siren was created by two females with a feminist perspective — Susie and her Co-Founder/COO/CMO Katrina Hess — who both desired an online dating application which was created with shared regard, privacy, and comfort as top priorities.

Having gone through some awful relationship encounters via different dating applications, Susie and Katrina noticed they certainly weren’t really constructed with females as well as their specific desires and needs at heart. As well as the adverse character of swiping left and directly on individuals was demeaning and failed to assist form top quality associations, specifically for ladies.

“I just felt this immediate sensation that, as a lady, I was objectified. The swipe-to-reject style don’t benefit me,” Susie said. “we looked right back regarding the relationships I got prior to, and I never ever found folks through most of these techniques.”

Despite the fact that they had never developed a dating software, Susie and Katrina understood they can make one that was not just female-friendly, but fun and compassionate toward everyone.

They got their own time looking into the tech area and receiving opinions from pals and experts before and during development. In addition they ignored individuals who stated guys wouldn’t utilize a dating software that has been concentrated on females and offered all of them advanced level confidentiality options.

Siren premiered in 2014, and soon it wasn’t simply Susie’s and Katrina’s friends have been using Siren. It actually was buddies of friends and total strangers — such as guys — have been making use of the application and articulating gratitude for it. Keyword distribute and Siren is a leading, inclusive internet dating application from the time.

And even though Siren is pro-women, there’s not an anti-men ambiance to it anyway. Its evidence that a dating app designed by ladies for ladies can effectively work with them and for males.

Safe & friendly ambiance Sets a confident Tone when it comes to Community

The people at Siren have always been really protective of their users, and, just like the creators, they understood they are able to set a positive tone for the entire area by placing safety measures in place and creating an inviting atmosphere.

During different dating apps men and women might encounter harassment or catfishing, that is not ever been the scenario for anyone on Siren, while the initiative with the Siren group is why for this.

“Since we founded, we’ve had zero research of bothering emails,” Susie said. “credibility and individuals having the ability to feel just like you can find real people on the other hand is totally crucial that you all of us. We had been truly careful about growing the city with a specific particular reputation.”

Susie included that she and her staff believe everyone is fundamentally good hence if they are offered a secure, friendly ecosystem, they will be kind and honest collectively.

“we are able to supply these icebreakers and they strategies to end up being a bit more vulnerable and a bit more genuine, and that is how folks can connect,” she said.

Siren’s Mantra: “create Strangers much less odd to each and every Other”

aided by the social media marketing we use, like Facebook, the bond has already been in-built making use of folks we follow and exactly who stick to us, so interacting is actually convenient. Siren’s conversation-style system replicates that for internet dating, assisting you initiate those connections without having any awkwardness.

“when you are handling an overall total complete stranger for the internet dating room, there’s a lot of reservation precisely how a lot you trust this person, specifically because a lot of sites are actually challenging and now have many phony profiles,” Susie stated. “My motto that i usually tell my personal group, and they’ve really embodied this, would be to assist ‘make strangers less peculiar to one another.'”

On-Site & Off-Site Benefits write a Well-Rounded relationship Experience

With their particular matching feature, high-quality safety measures, and special activities, Siren offers singles an one-of-a-kind, safe, and well-rounded dating experience from beginning to end.

Familiarize yourself with suits in an original Way With Siren’s concern associated with the Day

While Siren has the classic top features of internet dating (such as messaging and blocking capabilities), their Question of the Day is the function that produces them stand out from various other online dating applications the absolute most.

With fun questions like “Should you might have access to a billboard, what would you prefer it to say?” you’re able to end up being yourself and get to know some one on a more genuine level. You can also seek out fits considering their answers to those concerns also by your recommended conditions like age, sex, and location.

Sufficient reason for this amount of communication, you do not want to inflate qualities like your earnings or physical appearance to seem more inviting to other people.

A number of pic Settings works Eliminate Superficiality

Siren even has a distinctive way of pictures. You’ve got the substitute for maintain your images blurred and simply noticeable to your own contacts, or you can keep your own pictures noticeable to every person.

“To make it comfortable and safe for people to be able to navigate their own pro and exclusive lives, we enable every person to regulate their own photo presence,” Susie said.

Unlike the common matchmaking app, people are unable to deliver each other photos, which had been intentional when Susie and Katrina created the software. She mentioned this encourages members to offer each other their particular phone numbers and move the bond traditional — and shields folks from getting undesired images.

With no issue which photo option you choose, the best thing is Siren’s Question during the day — and people’ solutions — allows you to relate genuinely to individuals on a deeper amount than simply seems.

Safely relate solely to Others through Siren’s Privacy Controls

Another large part of Siren is actually safety, especially in regards to preventing scammers. Everyone which subscribes must invest their own telephone number and go into the activation signal they get via book, which makes sure individuals aren’t producing several records.

People may also stop and report to the Siren team some other users that happen to be behaving wrongly or abusing the application’s stipulations.

Discounted occasions allow you to get Offline & Give You brand-new Date Ideas

Besides generating a comfortable and secure on the web place for visitors to end up being who they really are and giving them exclusive option to start talks, Siren can be taking the next move by hosting offsite occasions. Susie mentioned these may end up being a fantastic replacement for the usual coffee date, which could often wind up experience like a company meeting or job interview.

“I think fulfilling this way supplies a lot more significant link. We are pairing up with neighborhood companies and companies provide all of our members incentives and discounts to locations like museums, lectures, and movie festivals,” she mentioned.

Also people who have already found some one on Siren stick around for your events because they’ve be an integral part of that neighborhood now and may easily find brand-new date tactics. While these activities are just getting held in Seattle, Siren provides intentions to increase some other metropolitan areas shortly.

A varied User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf defensive character), the Siren group is comprised of CTO David Golightly and expert advisers such as Lisa rock (Co-Founder of weblogHer) and Gayle Karen Young (CTCO at Wikimedia).

As they all manage important facets of the company (from marketing to customer service to graphical design to development), in addition they placed customers first regardless the job at hand.

And with an app created by two females of shade — exceedingly rare for the technology sector — Susie and Katrina planned to bring in a user base that is in the same manner varied due to the fact business is.

Siren’s user base is not just like your typical online dating app market — which has a tendency to mainly end up being heterosexual males, more youthful singles, and other people selecting hookups. The sex ratio on Siren leans a little a lot more female (55percent to 45percent), and a majority of people tend to be over 30 and looking for a meaningful go out or commitment.

“we are gearing more mature, and that I believe it’s been fantastic for people,” Susie mentioned.

Exactly what Siren additionally really does very well is actually include all sorts of men and women, specifically those in the LGBTQ society. An innovative new part of Siren that has been especially important towards the team is actually a “non-binary” gender choice for men and women whenever they complete their particular profile.

Susie along with her team realize that gender and sexuality aren’t occur rock for many people, and even though conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, capable be limiting.

“we wish to assist you in finding the person you are considering, however you do not have to declare or place your self in a package,” Susie stated. “That gender fluidity is essential for us to embrace.”

Final Thoughts

Whether we are discussing their own innovation, inclusion, or realness, Siren is using matchmaking application space to the next level from every position.

Although they’re going to increase the amount of helpful features and develop the get to of these activities soon, the long-term focus will still be developing honest interactions and their people and standing up to people exactly who attempt to ruin the experience for everyone.

“When you need to be an arse, there are plenty of spots to do it, but don’t get it done right here,” Susie stated. “As we level, you want to preserve this notion that reputation and confidence issue, and it’s all of our loyal aim to the office in regards to our area each and every day. We have been here trying to provide people a fighting opportunity to reduce loneliness in order to find an actual bodily hookup.”